Our Story

The people, the practice, the point of it all.

How a small studio in Hillcrest became one of Southern California's most trusted addresses for rare and important books.

William Monroe
Founder

William Monroe

William began collecting seriously as an undergraduate at UC Berkeley, spending most of a Rhodes scholarship stipend on a first-issue Steinbeck he still owns. After a decade in trade publishing — Knopf, then a small literary agency in Manhattan — he moved home to San Diego in 2010 and opened Monroe & Ashcraft the following spring.

He is a full member of the Antiquarian Booksellers' Association of America (ABAA) and the International League of Antiquarian Booksellers (ILAB), and sits on the acquisitions committee for two university special-collections libraries. He teaches an occasional evening seminar on collecting for beginners at the San Diego Public Library.

"A rare book is not an investment. It is a friendship that outlasts the person who introduced you."

What We Believe

Four ideas that guide the practice.

Slow is a feature.

We do not rush appraisals, we do not rush estate work, and we do not push a book on a reader who isn't ready. Speed is where mistakes and regrets happen.

Provenance is the point.

Where a book has been often matters more than what it is. We research quietly, we document carefully, and we walk away from anything that doesn't add up.

Restoration is a conversation, not a service.

Most books should not be restored. When restoration is right, we introduce you to specialists we've worked with for years — and we tell you honestly when to leave a book alone.

A fair price is the price we would pay.

We publish clear commissions, we don't negotiate against our own clients, and we never take payment from both sides of a transaction.

Milestones

Fifteen years, in short.

2011

Studio opens on Ashcraft Court

William leaves New York and opens the studio in Hillcrest with 240 books on consignment.

2014

First institutional partnership

We help a private research library in Pasadena acquire a run of nineteenth-century California imprints.

2017

ABAA membership granted

Full membership in the Antiquarian Booksellers' Association of America.

2020

The pandemic pivot

We move estate consultations to careful, unhurried video calls and discover many clients prefer them.

2023

Two thousand volumes

The 2,000th book leaves the studio, on its way to a first-time collector in Oregon.

2025

New quarters, same door

The studio is renovated top to bottom. The address, and the appointment-only philosophy, do not change.

Come Visit

The studio is open by appointment.

Tuesday through Saturday, 10am to 6pm Pacific. Coffee is included; parking is easy; conversations tend to run long.

Book a Visit →